Topic Guide
What Is Marketing?
Marketing is a subject covered in depth across 7 podcast episodes in our database. Below you'll find key concepts, expert insights, and the top episodes to listen to — all distilled from hours of conversation by leading experts.
Key Concepts in Marketing
New formats win
This is Chad's core belief that significant success in D2C comes from innovating how products are delivered, making them more enjoyable, convenient, or novel, rather than merely creating a slightly better version of an existing product. Grüns exemplified this by reimagining comprehensive nutrition from a frothy powder into a fun, multi-gummy pack [00:00, 03:02, 14:12].
Ltv to cac (fully burdened gross profit)
A critical metric for D2C brands, calculated as the customer's lifetime value (specifically, fully burdened gross profit over a three-year period) divided by the customer acquisition cost. Chad states a ratio of "three times plus" is essential for a viable and attractive business, guiding investment in growth [09:09, 21:21].
Access is everything
Chad's personal philosophy emphasizing the importance of gaining and leveraging privileged connections and opportunities. He explains that this access is earned by doing "good work" for influential people, and once acquired, it becomes an obligation to extend that access and "exposure" to others [48:40, 50:43].
The mrs. maisel of appalachia
A self-proclaimed moniker used by Leanne Morgan to describe her comedic style and background. It highlights her journey as a stand-up comedian from a rural, Southern upbringing, similar to the fictional character of Midge Maisel discovering her comedic voice in an unexpected setting.
The big panty tour
The name of Leanne Morgan's touring show, which emerged after a viral social media clip about her husband Chuck Morgan at a Def Leppard concert. The name reflects her honest, self-deprecating humor about aging and everyday life, resonating with her audience and becoming a hallmark of her brand.
Netflix as a 'stamp of legitimacy'
Leanne Morgan's perspective on the impact of her Netflix specials on her career. She views Netflix's acquisition and promotion of her standup as a crucial validation that transformed her from an artist struggling to sell tickets in clubs to a recognized and successful national comedian.
What Experts Say About Marketing
- 1.Comedian Leanne Morgan's career, after 20 years of standup, experienced a massive breakthrough at age 60, propelled by her authentic social media presence that connected with an often-ignored audience.
- 2.Morgan's Netflix specials, "I'm Every Woman" and "Unspeakable Things," both reached the top 10, demonstrating the broad appeal of her relatable, observational humor.
- 3.Social media played a crucial role in her discovery, as viral clips—such as her comedic take on a Def Leppard and Journey concert—increased her standup attendance and caught the attention of major platforms like Netflix.
- 4.Despite previous setbacks, including a writers' strike derailing an earlier TV deal, Morgan's persistence led to a sitcom with Chuck Lorre, fulfilling a lifelong dream of being in show business.
- 5.Morgan's family, including her husband Chuck Morgan and her three children, are central to her comedy and even participate in her specials, introducing her on stage.
- 6.She emphasizes that women of a certain age can still achieve significant career milestones, stating, "I'm smarter than I've ever been, I'm better at my craft. It took me 20 years to figure out how to do this."